Betting Strategy

Learn the basics of betting odds, including what odds represent, how to convert odds to basic chance, how to work out your expected profit and the implied cost based on the betting margin.

Continuing our theme of finding bettor value, we highlight eight young players - four from the ATP and four from the WTA tours - with tremendous potential. The'll be hoping to make a big impact at the Aussie Open... and no doubt beyond.

Ahead of the first Grand Slam of the year, the Cloudbet Blog revisits its analysis of some of the longer-term ATP player data in an effort to identify who may offer bettors value in the future - and who may have delivered it in the past but might struggle to keep it up.

After an unforgettable election - for so, so, many reasons - Congress has certified Joe Biden as the 46th president of the United States and Kamala Harris as his vice president. Ever ones to look ahead, Cloudbet has already launched winners markets for the 2024 election.

With Wimbledon in full swing, Dan Weston returns with a look at whether top ranked men’s singles players perform better in the late stages of Grand Slam matches, as opposed to when playing in the best of three set format.

What exactly goes into forming the odds on a political event such as the US presidential election? The honest answer - it's not an exact science, it's hard to pinpoint, and the variables are many...

We're almost there... But as the year 2020 has proven, little in this world seems assured anymore these days. While November 3 usually sees an election called, a concession given, and an amicable departure from the bad blood of campaign politics, this year it may not mark the finish line. Still, you may want to get your bets in while you can.

The last of the debates is upon us. Cloudbet's Electoral College map has seen some movement, and in key swing states the race looks awfully tight. Betting positions taken in opposition to the odds have continued, perhaps leading credence to the idea that the pollsters still aren't to be trusted.