Cloudbet

Cloudbet Fighter Fund

We're in your corner

The Cloudbet Fighter Fund is a direct support and sponsorship initiative built for MMA athletes – no middlemen, no inflated promises. We back fighters early, when training costs are high and purses are still developing, and we grow with them as their careers take off.

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What's Fighter Fund?

We offer direct financial backing, elite gear, access to specialist training resources (physios, nutrition, mental coaching), and gym grants. In return, we ask fighters to represent the Cloudbet name authentically – through social media posts, fight kit branding, and content collabs – on terms tailored to their own schedule and style. This isn’t charity.

It’s partnership. You focus on the fight; we’ll help with the rest.

Apply now

Sponsored athletes

Hear from
our athletes

  • When you're coming up as a young fighter, you do not have money. When you're getting paid, it's not a lot of money. You're not even breaking even most of the time. You're funding it all yourself. So, everything that a young fighter can get to help is really important and really valuable to us.

    Paul Hughes PFL ambassador

  • Financial pressure has been a constant theme throughout my journey, from my amateur days all the way through my professional career... I think it's incredible that the world of social media and the growth of MMA have created more opportunities for this new generation of fighters to receive support and build careers in ways that weren't always possible before.

    Melissa Croden Fighter Fund Athlete

  • I owe so much to Cloudbet. They stepped up and believed in me. The expenses that I have as a professional athlete can be very overwhelming. Fighter Fund makes it possible for me to focus on my fight to the best of my ability. Any athletes that get the blessing to work with them are super fortunate to have the support that they provide. They are amazing people!

    Jasmine Jasudavicius Fighter Fund Athlete

  • The Fighter Fund is a great investment in the younger generation... Hopefully, we can inspire the next generation to work hard, believe in themselves, and pursue their goals both inside and outside the cage.

    Cody Chovancek Fighter Fund Athlete

  • Whenever I was coming up as a fighter, getting extra gear would for sure make a difference, but more importantly, the fund as well, being able to go do training camps abroad, to get that experience to grow and broaden my horizons as a young athlete would have been incredibly helpful.

    Paul Hughes PFL ambassador

  • This is massive. And if I had this kind of stuff right at the beginning of my career, it would have made my day and would have made, you know, a lot of the struggles that I had and the tough times and me thinking, 'Should I give this up? Is it worth it?' — this is all going to help with that. So it's nice to be a part of it.

    Dakota Ditcheva PFL ambassador

  • The Fighter Fund is a great resource for up-and-coming fighters. It helps take away some of the financial stress that comes with pursuing a career in this sport, allowing athletes to focus more of their time and energy on training, improving, and reaching their goals. As I prepare for my UFC debut, support from The Fighter Fund means a lot.

    Cody Chovancek Fighter Fund Athlete

  • I am so grateful for the opportunity to be working with the Fighter Fund as I prepare for my UFC fight on October 17th in Edmonton, Alberta. This sponsorship has helped take some of the financial pressure off my shoulders and has allowed me to put all of my focus where it belongs, preparing to be at my best when I step into the Octagon.

    Melissa Croden Fighter Fund Athlete

Let's win together

Ready to be
backed like a pro?

Applications will be reviewed on a case by case basis with the best outcome for both Cloudbet and the athlete in mind

Apply now Fighter Fund Terms and Conditions

Frequently asked questions

How does the process work?

Apply through our online form. We score every application against your fight record, key market, promotion tier, social following, and age, then shortlist candidates for an interview covering your background, ambitions, and content fit. If it’s a match, we agree on terms and get you onboarded with the handbook, a welcome kit, and a signed agreement.

How long does it take?

Once the application comes through, the team will review it and get in touch if we’d like to set up a call. It usually takes up to 7 days to hear back from us if we’re looking to proceed.

Is there an age limit?

No hard cutoff. Age is one factor we weigh alongside your record, market, and following, and the program is geared toward fighters earlier in their careers — but it won’t disqualify you on its own.

What happens if I don't hear back from anyone?

If you don’t hear back from us, unfortunately you didn’t make it to the interview stage.

Do I need a minimum number of followers?

No set minimum. Social following is one of several things we look at, not a gate — we’ve signed fighters with a few thousand followers as well as tens of thousands.

What if I haven't got a fight coming up — can I still apply?

Yes. An upcoming fight helps us plan activation around it, but it isn’t a requirement to apply.

Do I need to be part of a big organization like UFC or PFL to get accepted?

No. We look at fighters across every tier, from UFC and PFL down to regional promotions — organization is one factor among several, not a gatekeeper.

My teammate got signed, but I didn't — how come?

Every application is scored across the same factors (record, market, promotion, social following, age), so two fighters from the same gym can land in different places depending on where they’re each strongest. It’s rarely one single factor — reach out directly, and we’re happy to share feedback.